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Thursday, February 10, 2011

Who is Marc Lobliner?

I have to say that I have had the pleasure of meeting some pretty amazing people in my lifetime. I have met people that I feel have really set a true example for others to follow, and have set a standard on what being fit really means. When I think of Bodybuilding I often envision a man or woman that is in top shape, has worked hard in the gym, but even harder in the kitchen. People like this motivate me to be the best that I can be that is for sure.

When I think of a hard working, dedicated to the dream of excellence, hard core bodybuilder and a true family man, one man stands out from the rest. This man is Mr. Marc Lobliner. I've known Marc for a few years and he has always been a true friend and always very helpful and supportive influence to me. He has a vast knowledge of nutrition, weight training, supplementation and really anything to do with the fitness lifestyle. He is also the CEO of one of the top ranked supplement companies in the world. SCIVATION.

So, without further delay, I would like to introduce Mr. Marc "The Machine" Lobliner.

Matthew:
Marc, thank you so very much for taking the time out of your crazy schedule to do this interview with me. I know you are a busy man and always on the go so you taking the time to talk with me means a lot.

Marc:
Are you kidding me? It is an honor to do this interview. We have been friends for a long time and I am honored to have anyone just care that I exist. I am busy, but so is everyone else in their own way. My busy just happens to be filled with traveling constantly promoting the Scivation lifestyle of reaching your health and physique goals and also helping to get Scivation into retail outlets and ultimately into the hands of consumers hungry to better themselves. We are after results, period.


Matthew:
Tell us a little about who you are, where you’re from, your family, what you do and how you got the name "The Machine". (Try to keep it rated G)

Marc:
I am married to my beautiful wife Katie and have two wonderful children—Kambria (5) and Thomas (2). We live in Burlington, NC but are originally from Los Angeles.

I got the nickname “The Machine” when I was prepping for my second show. I was traveling a ton, not sleeping, and had a newborn child. Derek Charlebois, my trainer and Scivation Director of R&D, was amazed at how I was able to get what I got done on very little sleep and said, “You aren’t human, you’re a Machine.” From now on, I’m going to call you ‘The Machine’.” And the nickname was born.


Matthew:
Were you always in great shape? What got you into Bodybuilding?

Marc:
As a child, I was moderately overweight. Sure, I played sports. Soccer, baseball, football, basketball, I did it all. But my eating habits and everything else just got in the way of my being able to stay thin. Like most overweight kids in those days. I got picked on quite a bit. It was always tough.

But this isn’t what drove me to become what I am today, a top-level bodybuilder who owns a successful supplement, diet, and training company. What helped drive me to my success was what I witnessed as a child. My father literally ate himself to death.

I first started lifting weights when I was 14 years old. I wanted to go to college but couldn’t afford to. I also realized that with a mediocre grade point average, I had to find another way to make this happen. That is when I decided that Grid-Iron Football was the way to go. I started training hard and went from 150 lbs to 170 lbs relatively fast at a height of 5’7”. Then, it happened. I SHOT up to 240 lbs over summer break naturally. Well, sort of. I had a condition, called Hypergonadism that made me super-anabolic with MANY times the testosterone of a normal teenage boy. Yes, indeed, great balls of fire! I was able to parlay this size with my natural abilities into a college degree. But this is not what made me really get into the health and fitness lifestyle.

When I was in high school, I decided that health and fitness would be a way of life and even possibly a career for me. It started with the doctor saying to my father,

"If you don't watch it, you'll get diabetes." Then,

"If you don't watch it,

you'll need to inject insulin, not just take pills."And finally,

"Your kidneys failed.

You're blind, deaf, and cannot drive or work ever again." My senior year in high school, I came home from football practice one day to find our apartment filled with paramedics. My father had had a stroke. This was not his first so-called cerebrovascular accident. He’d had his first stroke years before while on a business trip to Arizona. I cried for hours. I witnessed his gradual but progressive demise and it was all because he didn't take care of himself.

My father busted his rear day in and day out to provide for my mother and me. This took a great toil upon him, and, coupled with his poor diet and lifestyle habits, led to a quality of life that, though only in his 50's, was at least the equivalent of someone in their 90’s. He passed away from a cerebral aneurysm, a fancy way of saying that a blood vessel popped in his brain. Ironically, this was about one year after receiving a new lease on life from a kidney transplant.

I also witnessed, first hand from my mother, what unhealthy living could do to one’s life. My mother has an addiction problem. She made some wrong decisions that sometimes put our family in a very bad place. This has also scarred me, but also made me realize that I didn’t want to be like that. I wanted something different for my life. I wanted to be in charge of my life. I wanted to be in control. I knew that if I worked hard and stayed focused on my goals, I would be successful, and provide a better life for the children I hoped to have someday.

First, I resolved that I would never let what happened to my parents happen to me. Once I made that decision, (Listen, making a decision is the key – it gets you focused and helps you to plan to accomplish your goals. More on this later) things started happening that brought me to where I am today. Making the decision started the process of anchoring my life toward a specific set of goals.

Second, another important factor in transforming my life is without a doubt meeting my wife Katie. We met when I was 16, high school sweethearts. She was sent from heaven to rescue me. During all of the troubled times with my parents, she was my guiding light and kept me focused. She always stuck by me and remains my strength and one of the primary reasons I’ve been so successful. She helped me to see and to believe that I could accomplish whatever I set my mind to. She continues to inspire me and to help me walk the path of success.

Third, I found an avenue, a direction to take where I could devote all of my energy and passion. Given the experiences with my parents, it’s not surprising the path I took. You could even say the path found me. What began as a mission to do whatever it took not to die prematurely like my dad turned into an obsession to transform my physique into something special, like the lean muscular men I admired from the muscle magazines I read as a kid. By the time I started working at Weider Publications, as an ad sales person, I sported a decent physique, but nothing special, nothing to write home about.

The people at Weider said I had a good body structure and proportions. Jerry Kindela, then editor of Men's Fitness told me, "If you get lean, we'll put you in the magazine." At that point I was on a mission. This was a spark, a challenge that pushed me, not that I needed a lot of pushing, to develop my physique as far as my genetics would take me. Since I’m nowhere near reaching my potential yet, it is a quest that still drives me. But it was Jerry’s prompting set me off on my pursuit and helped me to find the best direction for my life. I have now been in Men’s Fitness, Musclemag Italy and many other publications. I went from a fat kid to a lean muscular man like the ones on the pages of the magazines that I once read with envy. It is a dream that I’ve been able to make come true.
Competitive bodybuilding was never a goal, never on my radar. How could it be? Remember, I came from a family who took their health for granted and abused it mercilessly. To be honest, I do it only because I should, because it’s the right thing for me to do. As the owner of Scivation, I take our mission statement as the “Ethical Empire” and that we will “Practice What You Preach” seriously. Who am I to tell someone how to reach their health and fitness goals if I cannot reach mine? So in 2006, two years into Scivation, I competed in my first bodybuilding show and won the Light-Heavyweight class. I never expected to be good at it! Now, I compete simply to show the world that Scivation is the company that puts their money, and their shredded glutes, where their mouth is. I feel that it is my duty as the owner and president of the company to do whatever it takes to obtain my IFBB Pro Card. To me it only makes sense that the top supplement company has a representative at the very top of the sport of bodybuilding.

Matthew:
How hard is it for you to train and diet the way you do when you are always on the road man?

Marc:
Not hard at all! I just get up and DO IT first thing! If I do not train, my day and week sucks. Training is a part of my day, much like going to the bathroom and drinking water. I really love it!

Matthew:
How much food do you eat a day, calorie wise? Do you focus on high protein? How many grams per meal do you get in?

Marc:
When I bulk, I will consume upwards of 7,000 calories. On my diet now, I am at about 3,600 or so calories 2 weeks out from my show! I am at 300grams of protein now split into 7 meals, and that is where I usually stay.

Here is my diet RIGHT NOW!

Meal 1
42P 60C 15F

Meal 2
42P 60C 15F

Meal 3
42P 60C 15F

Meal 4 PreWO
42P from Scivation Whey

Meal 5
42P 60C 15F

Meal 6
42P 60C 15F

Meal 7
42P 15F


Totals
294P 30C 90F

Calories
3186 using diabetic exchange


PreWO Supplements

New Scivation NOVEM coming in 2 weeks!

Primaforce Yohimbine HCl

Primaforce GPLC--the reason BEFORE training is because Sigma Tau studies recommend this 90 mins PreWO. By taking it 30 mins PreWO, it hits PWO as I want it to without raising free radicals!

Xtend DURING Training

PWO Supplements:
Primaforce AAKG

After this show, I will do a guest posing at The Uprising on April 2 in Plattsburgh, NY then I will start my prep, including a bulk, and probably do Nationals.

Matthew:
Tell us about your training, what is your main goal right now? What are some of your Bodybuilding accomplishments?

Marc:
I am focusing on back and legs. My bodybuilding accomplishments…heck with the past. My main thing now that I am Nationally Qualified is to win my IFBB PRO CARD!! I am doing a Leg/Back Specialization Hybrid at this moment.

Matthew:
Let’s talk about Scivation. When did Scivation start? Who started the company? Who are the key players at Scivation?

Marc:
Scivation was founded in 2004.

Scivation is dedicated to helping people reach their goals through proper training, diet, and supplementation.

Scivation aims to be the providers of top notch Diet, Training and Nutritional Supplementation programs that enable people to reach their goals. Through our Team Scivation program, we seek to provide our customers with all of the necessary tools to achieve their dreams. Scivation was founded on the simple principle of providing innovative products combined with the latest scientific research.

As Competitive Athletes, we take pride in providing products and services that we use ourselves.

Scivation is committed to providing our consumers with high-quality, research-proven products to enhance performance and quality of life. We offer our consumers:

* Proven Ingredients—Backed by the latest research

* Superior Information—Based on science and experience

* Unparalleled Products—Utilizing research-proven ingredients

We help people reach their goals.

Our staff includes Derek Charlebois and Rob Moran. We also have people such as Brian Kinn, our CFO who is amazing and a team of warehouse people who are all extraordinary. Howard Stewart, our COO, is the man behind the logistics of our company and keeps it all smooth with his Warehouse Manager, Jason Turner and the Inventory GURU, Jason Morgan. There are many other players involved, but these are some of the key players!


Matthew:
Where is Scivation headed right now in your opinion? What goals has the company set?

Marc:
We will own results and information. www.strengthandscience.com will be the foremost online magazine and Scivation will be the premier brand. We will set the new standard for quality and results. By the end of 2011, this will be reality.

Matthew:
If you could change 1 thing about the sport of Bodybuilding, what would it be?

Marc:
The negative connotations. Bodybuilding is hard work. We need to focus on that and not on what a bodybuilder is or isn’t taking. Also, I think the 202 and under class is great. When I started training, I admired Arnold and Zane and their pictures were all over every gym wall. As much as I admire Cutler and Greene, the mainstream does not aspire to that look. Thus, a downsizing might be a good thing!

Matthew:
I know Scivation has always been a company that helps everyone and anyone with their goals, where can people go for help?

Marc:
Go to http://www.teamscivation.com/ for YOUR custom diet and training program and be sure to lookout in March for the relaunch of http://www.strengthandscience.com/


Matthew:
Marc, again, thank you so very much for doing this interview with me. If people wanted to contact you for advice on nutrition, supplements, training etc. how can they reach you?

Marc:
Email me: mlobliner@scivation.com

This has been an honor, Matt. Thank you once again.


Marc Lobliner
President of Scivation, Primaforce and PGN


Here's to a new you!
Matthew Eubanks

1 comments:

Anonymous said...

amazing

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